About us


IF YOU WANT TO GO FAST, GO ALONE.
IF YOU WANT TO GO FAR, GO TOGETHER. 

Five years ago, Sam and Jason helped introduce artisan coffee to Redding. Sam with Scout Coffee and Jason with J. Edward Miller Coffee. Fast forward to 2016: two successful roasters find themselves with one dream. With a shared vision to serve some of the best coffee Northern California has to offer, they recently joined forces to create Theory Collaborative. And they couldn’t be more excited.

Sam and Jason love what they do, but their drink of choice represents something much deeper. From the farmer’s labor to the prepared beverage, each step in the process of crafting outstanding coffee stewards relationships and cultivates community.

At Theory Collaborative, we are proud of what we craft, but it’s about more than serving great drinks. It’s about supportive community and collaborative friends, local businesses, and neighbors. It’s about making Redding the best city it can be, one cup at a time.